Business Development

The 10-Point Marketing Test

Good marketing, whatever form it takes, always meets certain criteria.  That's what makes it work.  The following 10-Point checklist will help you determine if your marketing passes the test. 

I challenge you to evaluate one of your recent ads, promotions or other marketing activities to see how it measures up.
 

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Sink or Swim?

Do you have business and personal relationships weighing you down? I have many clients some small businesses, some large corporations, but all are not profitable partnerships. As I sat down to do my year end review and initiate some smart planning techniques, I remembered an incident in college. While taking a swimming course in college, a fellow classmate couldn’t catch her balance. Gripped with fear she grabbed for me taking me down in the deep with her. There were no major repercussions with her action, and we both recovered from the deep.

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When Do You Sleep Martha Stewart?

I love Macy's commercial which introduces Usher and the enterprising Martha Stewart. Usher notes that it took him 2 months just to find the right bottle for his new fragrance. As they walk and talk the last screen shot reveals all the of the products developed which proudly wear the Martha Steward brand signature. Usher exclaims "When do you sleep?"

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Do What You Love

Yesterday I had the privilege of meeting with two women who are starting a new publishing company. Excited about the meeting with them for weeks, and I had no idea just how much sitting and meeting with them would enrich my life.

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